Professional interim marketing & management
Posts tagged ethical marketing
Get Your Products Reviewed By The Expert!
Dec 1st
Have you developed a kids targeted Brand?
Have you got a good idea that needs an opinion?
We will review all of your products for you.
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
Professional Services
Nov 23rd
Brands can no longer rely on customer loyalty
It was ever thus in the children’s markets!
See how all brands can benefit from children’s marketing techniques
See how we can help you
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
Marketing to children ethically – Sport
Nov 10th
Image via Wikipedia
On Saturday (7th Nov) I went to a Rugby Union International at the incredible Millennium Stadium in Cardiff, Wales, where I watched Wales play New Zealand.
For those that are unaware of this marvellous sport, this is quite big match in the World calendar with the 2nd best team in the More >
