Posts tagged childrens marketing

Marketing to children – Mickey Mouse gets a re-brand!!

Nov 9th

Posted by jammyrascals in The Jammy Rascals Blog

455 comments

Image via Wikipedia

 It is with great interest that I’m following this story from the NY Times and further mentioned on the Brandchannel web site.

Mickey Mouse is to get a re-brand to pull the litle chap into the 21st Century. What do we think, eh? good or bad, cool or foolhardy?

Personally I More >

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Not Immune To Criticism, Kellogg Removes Health Claim From Krispies (via brandchannel)

Nov 6th

Posted by jammyrascals in The Jammy Rascals Blog

1,202 comments

Well, some good news on the food front.

The substance behind Kelloggs claims couldn’t be defended and they have done the right thing, which I have to congratulate them for. It’s a shame they spent so much time cooking up the claim in the first place.

 Let’s hope it’s a start of More >

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Marketing to Kids Ethically – part 1

Nov 5th

Posted by jammyrascals in The Jammy Rascals Blog

588 comments

Time to stop beating about the bush. Is marketing to children ethical or not?

My opinion; yes its fine to market to children

My rider: that the product and brand have been developed “ethically” and that there is absolutely no attempt by the brand owner to exploit children and their families.

How is this More >

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Tagd – Home

Nov 3rd

Posted by jammyrascals in The Jammy Rascals Blog

676 comments

Tagd – Home.

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Fat vs Sugar; very funny yet also sad analogy to attitudes to children and marketing

Oct 6th

Posted by Nic in The Jammy Rascals Blog

1,055 comments

http://kerrielea.wordpress.com/2009/10/06/nutrition-911-part-vii-sugar-vs-fat-which-is-worse-by-steve-edwards

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