Professional interim marketing & management
Not Immune To Criticism, Kellogg Removes Health Claim From Krispies (via brandchannel)
Well, some good news on the food front.
The substance behind Kelloggs claims couldn’t be defended and they have done the right thing, which I have to congratulate them for.
It’s a shame they spent so much time cooking up the claim in the first place.
Let’s hope it’s a start of a new ethical world of kids marketing. I suppose that’s too much to ask for!
Not Immune To Criticism, Kellogg Removes Health Claim From Krispies (via brandchannel).
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